financial media and fashion media, typically if you don't look like this or this, you're an anorexic models are something wrong with you? if you don't look like this, saving hundred thousand year and getting 25% return, you can retire by age 42, there's something wrong with you. >> guest: i hadn't thought of it that way until you mentioned it but it is perfect in a way because of course she isn't sitting in her office think i'm going to put this 90-pound 5'10" perfect woman in and makes an teenager in des moines feel terrible about their life. is not what she's trying to do. but, in fact, there is a parallel. we do showcase often these either perfect people have done things perfectly, and how boneheaded and things perfectly, they experienced no ill fortune which is another huge part of them. and the same thing can be said, you know, most people still have the ability to achieve this. this. they don't kind of write about money to provide the ability to save the right amount of money.